About Us

About Us

NZ Cover Direct products are underwritten by Fidelity Life, the largest New Zealand-owned and operated life insurer and the 2017, 2018 and 2019 winner of the ANZIIF New Zealand Life Insurance Company of the Year award.

Fidelity Life products are distributed through a network of 2,700 independent financial advisers, as well as through strategic alliance partners, and employ around 250 staff nationwide.

Ratings Table Edit

Fidelity Life has maintained an A- (Excellent) financial strength rating from A.M. Best since 1996.

A- (Excellent)

The A.M.Best financial strength rating relates to Fidelity Life's insurance and investment business. For the full description of the rating scale go to Link: http://www.ambest.com/ratings/guide.pdf. The rating should not be read as a recommendation.

NZ Cover Direct policies were distributed by Momentum Life Limited and We Protect Limited. If you brought your policy prior to 28 February 2018 it will have been sold to you through Momentum Life Limited and have Momentum Life branding. From 28 February 2018 onwards, the policies underwritten by Fidelity Life were branded NZ Cover Direct and were sold through We Protect Limited.

We are now looking after our existing customers only and are no longer underwriting new NZ Cover branded policies.